Typefaces

Classic - I choose this font for classic because what seems more "classic" more sophisticated than a cursive font?
Edgy - This bold, perspective driven, out of the box, and slightly unconventional font seemed perfect for the word edgy.
Sleek - A very calculated looking font I believe that the sharp edges and upright appearence conveyed the message of a "sleek" look in my opinion.
Discount - I feel this one speaks for itself, the receipt looking type that fills the bulk of the letters conveys a money point to the viewer.
Useful - When I saw this font my mind was drawn to school, connecting it the word useful my mind drew the line connecting the usefulness of education and drawing on the first "useful" lesson we learned which was how to write in-between the lines.
Sly - This slanted but yet still very calculated  type slanted at just enough of angle to show a very "sly" look to it.